Why not Incentivize from your shared data?
Some of the websites these days are blatant enough to mention:
“By continuing to use this site, or closing this (the popup), you consent to our use of cookies”!
Pretty much sums up our inability to restrict our data (behavior, patterns, buying habits, and many more) from being shared to vendors, right?
Well, this brand that I happen to come across on Facebook intrigued me, Gener8 Ads. This browser allows 2 solutions to this:
1. Stop your information from being tracked.
2. Reward yourself/Donate to charity for sharing your data to the vendor of your choice.
They cleverly position their selling point :
“Why aren’t you getting something in return?”
- which not only gets user attention for what’s in store next, but also highlights their key differentiator (incentivizing).
The background score : “Watch Me” by The Phantoms, is handpicked considering the lyrics that goes like:
“Just watch me now
Just watch me now
I got something for ya
A little more for ya
You won’t believe your eyes”
Sharing below the two Ads which I loved- powerful and well thought! ❤
Your thoughts on this?
#marketing #brands #advertising #creativity #consumerbehavior
Image courtesy : Pinterest
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